This is Project 1 details

Project information

  • Category: Web design
  • Client: Ekse Jabula
  • Project date: 21 August, 2023
  • Project URL: www.eksejabula.co.za

This portfolio showcases an advertising and brand communication campaign for WildBean Cups, featuring a South African-inspired design. The initial concept of using patterns was replaced with a cartoonish style that incorporated famous South African landmarks. The cup design also integrated two prominent South African music genres, displayed in bold typography along with anillustration of a musician. The campaign aimed to create a unique and memorable experience for customers, celebrating the country's diversity and charm. The visually striking cups generated buzz, sparked conversations, and deepened the brand's relationship with its audience, while showcasing the brand's commitment to embracing local culture.

Designed by Taona