Taona Ngidi

BA in Digital Design + HCCD

2020 - 2023

IIE Vega School, LaLucia, KZN

Student Marketeer RedBull

January 2023 - December 2023

RedBull, Umhlanga, KZN

• Developed and executed comprehensive brand strategies to enhance brand awareness on a college campus.
• Successfully hosted events, applying strategic planning and organizational skills to ensure seamless execution.
• Conducted brand audits to assess effectiveness and identify areas for improvement.
• Established effective communication channels with customers, fostering positive brand interactions.
• Managed social media platforms, creating engaging content to enhance online presence and connect with the target audience.
• Collaborated with a diverse team, demonstrating strong teamwork skills to achieve shared goals.
• Expanded customer base by creating positive awareness of RedBull through product sampling and competently answering questions from consumers.
• This experience equipped me with a solid foundation in brand management, event planning, effective communication, and teamwork, providing valuable skills applicable to various professional settings.

Designer Dube TradePort

Septrember 2023 - October 2023

Dube TradePort , Durban, KZN

• Spearheaded strategic campaign for Dube TradePort to boost visibility and attract investors.
• Led digital design efforts, creating visually appealing materials for social media, website, and promotional content.
• Managed video editing responsibilities, producing high-quality content showcasing Dube TradePort's offerings.
• Established cohesive visual identity with consistent color schemes, typography, and style.
• Conducted thorough research and competitor analysis, optimizing the campaign based on insights.
• Designed graphics for various platforms, incorporating infographics and charts to convey key messages and statistics.
• Demonstrated proficiency in digital design, video editing, research, and maintaining brand consistency.